BA VISUAL COMMUNICATION
Aims and outcomes
Thanks to the cultural, artistic and professional teachings included in the curriculum, on completion of the course, graduates are equipped to work in the fields of advertising, corporate identity and branding, packaging, or publishing.
Course content
Students are led to create their own communication projects. The course is particularly focused on developing skills in image making, text and image composition, sign and logo design.
The creative process is studied in relation with the technical and financial requirements. So that research is carried out in connection with the marketing, technical, photography, and audiovisual classes.
Students need :
•creative skills,
•psychology and common sense,
•imagination,
•cultural and artistic knowledge,
•analytical and synthetical skills,
•adaptability,
•a good sense of responsibility,
•team work skills.
Career prospects
Career prospects are wide depending on the students’ particular skills and choices. Graduates can choose to go to careers within advertising agencies as assistant artistic directors, within independent agencies and studios or companies’ artistic departments, or as independent illustrators.
They can also choose to apply for a DSAA in visual communication or to go to schools such as ENSAD (École Nationale Supérieure des Arts Décoratifs).
Semesters: 2 (FY) +4
ECTS credits: 30/sem
Compulsory work placement:
yes, end of semester 4, minimum six weeks, usually longer.
Courses and number of hours per week
semesters 1 and 2
see FOUNDATION YEAR
semesters 3 and 4
Studio 16h
Communication technology 1h
Technology 2h
Drawing 3h
Artistic expression 2h
Computer graphics 1,5h
Visual arts 2h
Literature & communication 2h
Foreign language (English, German or Spanish) 2h
Marketing 2h
Philosophy 2h
semesters 5 and 6
Studio 16h
Communication technology 1h
Drawing 3h
Artistic expression 2h
Computer graphics 1,5h
Photography 2h
Visual arts 2h + visits 2h
Literature & communication 2h
Foreign language (English,
German or Spanish) 2h
Marketing 2h
